Privacy Policy

This Privacy Policy explains how DAO · ROOT (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit https://daoroot.com, place an order, create an account, or contact us. The company responsible for your personal information is identified in the Contact Us section below.

Personal Information We Collect

When you place an order or contact us, we collect information you provide, including your name, email address, telephone number, billing and delivery addresses, order details, and messages. Order details may include selected products and variations, quantities, payment status, transaction references, and return or refund records.

If you create an account, we store account information, saved addresses, and order history. You can also purchase as a guest.

Our website and hosting services may collect technical information such as your IP address, browser and device details, website requests, and session information. We may receive payment confirmations and delivery updates from providers involved in your order.

If you submit a review or comment through an available website feature, your chosen display name and published content may be visible to other visitors. Please do not include private information in public submissions.

How We Use Your Information

We use personal information to:

  • Process orders and arrange delivery.
  • Manage payments, returns, refunds, and disputes.
  • Maintain customer accounts and respond to enquiries.
  • Send order updates, account messages, and password reset emails.
  • Operate and secure our website, investigate errors, and prevent fraud or abuse.
  • Maintain business records and meet applicable legal obligations.

Certain information is necessary to fulfil your order. If required contact or delivery details are missing, we may be unable to complete your purchase.

Where applicable law requires a legal basis, we rely on performing our contract with you, complying with legal obligations, and our legitimate interests in operating a secure store, supporting customers, and preventing fraud, where those interests are not overridden by your rights. Where consent is required, we rely on your consent. You may withdraw consent by contacting us without affecting the lawfulness of earlier processing.

Cookies and Similar Technologies

Our WordPress and WooCommerce store uses cookies and similar technologies for functions such as maintaining your shopping cart, managing sessions, and keeping you logged in. Our hosting and website tools may also process technical information for security and performance.

You can manage cookies in your browser settings. Blocking necessary cookies may affect the shopping cart, account access, or checkout.

As of the date above, we have not enabled Google Analytics, Meta Pixel, advertising tracking, or newsletter subscriptions. If we introduce additional tracking or marketing services, we will update this policy and obtain consent where required.

Sharing Your Information

We share relevant information with providers when needed to operate the store and fulfil your requests. These may include:

  • Hosting and email providers, including Hostinger services used for our website and communications.
  • Payment providers associated with the payment method available and selected at checkout.
  • Shipping and fulfilment providers responsible for preparing and delivering your order.
  • Professional advisers and public authorities where necessary for legal, accounting, or regulatory purposes.

People working for our business may access information needed to handle orders, support customers, or administer the website. Payment and delivery providers may also process information for their own purposes under their privacy policies and applicable law.

We do not sell personal information or share it for cross-context behavioural advertising.

International Processing

Our business operates in China, where we process information to manage enquiries and orders. Our service providers may process information in other countries, whose data protection laws may differ from those in your country.

International processing is subject to applicable data protection requirements. Contact us for details of the service providers, processing locations, and any applicable transfer safeguards relevant to your information.

Data Retention

How long information is kept depends on its purpose and applicable requirements. Order records may be needed for fulfilment, returns, disputes, accounting, and tax obligations. Account information supports account access and order history. Customer messages support enquiries and related business records. Technical information supports website operation and security.

We have not yet configured fixed automatic deletion periods for customer accounts or order records. These records may remain stored until reviewed or deleted, subject to applicable legal requirements. You may contact us to request deletion. We may need to retain certain records to meet legal obligations or establish, exercise, or defend legal claims.

Your Choices and Rights

Depending on your location and applicable law, you may request access to, correction of, or deletion of your personal information. You may also have rights to restrict or object to processing, receive a portable copy of certain information, withdraw consent, and complain to your local data protection authority.

Send requests to [email protected]. We may ask for information needed to verify your identity. We will consider requests and respond within the timeframe required by applicable law. Some rights are subject to legal exceptions.

Security

No website, electronic transmission, or storage system is completely secure. Please keep your account credentials private and contact us if you suspect unauthorised access to your account. Do not send passwords or full payment card details by email.

Children’s Privacy

Our store is intended for adult customers. We do not knowingly collect personal information from children. If you believe a child has provided information to us, contact us so we can review and address the situation.

External Websites

Links to other websites are subject to those websites’ own privacy practices. Please review their policies before providing personal information.

Changes to This Policy

We may update this policy when our services, data practices, or legal requirements change. Updates will appear here with a revised date. We will provide additional notice where required by law.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at: [email protected].